You can go to really any search engine – I’m going to use Google as an example simply because they do the bulk of pay per click advertising. But we’re going to use both pay per click (which are the sponsored links across the top and to the side of the search page) and we’re also going to use the organic search results that are all the way down.
The first thing that we’re going to do is look up your niche, and you may need to look up a number of different keywords, but look at your niche and find out if people are advertising in pay per click.
You want to find out if more than say 5-7, or preferably more than 10 different companies are advertising something using pay per click. If there’s only 2-3 advertisers then it really doesn’t tell you very much. It doesn’t necessarily tell you that it’s a bad niche, but what it could tell you is that there’s not much competition and that could be good for you if demand is strong enough. Generally, though, if demand is strong enough there will be more than 2-4 competitors.
So in most niches that are strong, you’re going to see at least 10 competitors that are paying to get their ad on Google pay per click clickfunnels discount.
The next thing that you can do is actually click through some of those ads and find out what people are selling. Are they selling one product and there’s no back end to it? Or when you go to their website do you notice that they also have a $500 product and they also have a $2,000 or $5,000 or $10,000 product? Do they have other products besides that initial product?